We're in the business of building better salons.
New Era was founded on a simple belief; the future of our industry isn't about selling more, it's about supporting salons better.
With decades of experience and a deep understanding of what salon owners and their teams truly need, we travel the world to find exceptional partners that share our values and our vision. We don't just choose brands, we choose solutions.
The future salon needs more than exceptional products.
Front-of-house AI for salons. Answers every call, books appointments and handles enquiries around the clock, inside your existing booking software.
Demi-permanent colour and gloss system, made in Italy. 30 shades across 10 levels — ammonia-free, PPD-free, neutral pH. Cover, tone, gloss, treat.
Italian botanical haircare and aftercare, consciously formulated with plant ingredients. The retail range that sits alongside Keyluma colour services.
The Art of the Alloy. Pre-cut, embossed professional foils — designed by colourists, for colourists who work at pace.
Powder-activated haircare. Nutrients stay potent until activation — award-winning, waterless formulas your clients take home.
We don't just supply, we support.
From education and product knowledge to marketing support, business insights and ongoing account care — we're here for what happens after you choose a brand.
Ready for what's next?
Tell us about your salon and we will come back with trade terms.